Experiential travel has become the new norm for young professionals, marking a significant shift in the hospitality industry. Sanjeev Nanda, a leader in the field, advocates that travel should be about memorable experiences, not just a place to stay. This trend towards immersive travel is making offbeat destinations more appealing to young travellers.
Why Young Professionals Prefer Experiential Travel
Young professionals are moving away from the typical hotel stay and standard tours. Instead, they want to explore destinations in a way that offers personal and unique experiences. Nanda believes that this desire for authenticity is driving the trend. “Young travellers want to immerse themselves in new cultures and adventures rather than settle for the ordinary,” he says.
Key Considerations for Choosing Offbeat Stays
Eco-friendliness, local authenticity, and opportunities for adventure are major factors for young travellers. Sanjeev Nanda notes that properties reflecting local culture—like glamping sites or boutique hotels—are highly favoured. Additionally, social spaces and photogenic settings play a role in the decision-making process for this demographic.
The Digital Experience
Young professionals depend on technology for their travel planning. Properties that offer easy online booking, virtual tours, and have an active social media presence tend to capture this market’s interest.
Sustainability and Eco-Friendly Travel
Environmental responsibility is an essential factor for young travellers. Sanjeev Nanda points out that eco-friendly accommodations that minimize environmental impact are becoming increasingly popular among this group.
The Rise of Experiential Stays
Destinations like Coorg, Bali, and Costa Rica have embraced experiential stays, attracting young travellers with their unique offerings. Sanjeev Nanda emphasizes the importance of cultural engagement and sustainability in hospitality, noting that these elements are key to appealing to the modern traveller.