Have you heard of Snapchat? The app is the social network of the moment, attracting thousands of users and advertising brands, and recently received investment from Jorge Paulo Lemann, one of the richest men in the world. Today, companies that want to have a good virtual presence and aim to reach the younger segment of consumers cannot leave this social media in their strategy. That’s why I’ve put together 7 tips to help you start using Snapchat for business and stay at the forefront of technology!
How does Snapchat work?
It is a social network for sharing photos, text messages, and videos that are available on the network for a limited time after receipt. Snaps (messages, photos, or videos) sent from person to person last from 1 to 10 seconds, and it was this sense of urgency and privacy that made the application attractive and has captivated more and more young people around the world.
In addition to sending snaps, you can create stories (sharing photos and videos with all your followers for 24 hours), with content deleted the following day. For those interested in the “Snapchat planets order meaning,” the app also introduces unique features that rank your friends by how frequently you interact with them, adding a new layer of fun to social interactions.
Another way to consume content on Snapchat is through the Discovery tool, which allows channels like MTV and ESPN to provide video calls for articles, meticulously calculated for smartphones.
7 Ways to Use Snapchat for Business
Now that you know how Snapchat works, check out a series of 7 practical tips to help you take advantage of Snapchat Plus, the hottest social network of the moment and expand your digital business’s audience.
Promote and cover new product launches.
Announcing the launch of new products is always a challenge. And how do you do it in real-time? Facebook? Instagram? Twitter?
How about putting consumers behind the scenes and sending exclusive content through Snapchat? This strategy allows you to bring your fan base and followers closer to your launch.
With a smartphone, we can place our followers within our environment, creating an intimate and dynamic relationship with them. This helps to convey truth through your media.
Interaction with fans
Creating a relationship with your fans is not a must for any digital presence. Produce snaps, but don’t forget to interact with your fans; this will strengthen your brand and make your business remembered later, at the time of purchase.
Promotional campaigns
How about creating exclusive promotions for your Snapchat followers? This will attract a lot of people to your social network, as well as being a way to generate engagement among your fans.
This attitude triggers a powerful mental trigger: exclusivity! When your fans or leads realize that they are dealing with something exclusive, they tend to value it much more.
Exclusive live broadcasts
Present your events in a creative and exclusive way to your followers. How about including your followers in an important meeting or informing them about a visit by a famous person to your establishment? In short, any act that generates engagement within your company can be a real treat for your followers.
Propose challenges
This is a way to gamify your digital presence, generating a lot of engagement. For example, you can announce on Snapchat that the first 100 followers to arrive at your establishment and say that they received your message via the app will receive a 50% discount or free service.
Show the company’s behind-the-scenes
This makes your followers feel like they are an important part of your company. For example, Corinthians, a team from São Paulo, uses Snapchat to show its supporters the entire game preparation process. If presented creatively, behind-the-scenes videos can be a lot of fun.
Use chat and draw on snaps.
Many brands forget to interact via chat, so promote content via text and maintain a healthy relationship with your followers. Also, create fun snaps with lots of emojis and drawings!
