LinkedIn is the ideal tool for B2B companies that want to connect with potential customers. However, many companies do not take advantage of everything the professional social network offers.
A good way to optimize using LinkedIn is to create a company page. The first challenge is finding solutions to improve the number of followers on your page.
How to increase the number of followers on your LinkedIn company page?
In this blog post, we will explain all the issues behind this variable and offer you comprehensive solutions to improve it.
What is a Follower on Your LinkedIn Page?
First of all, it is important to know that a follower is not the same as a visitor. A visitor is anyone who finds your company on LinkedIn and wants to connect with it.
A follower is someone who has clicked the “Follow” button on your business page and therefore receives notifications when you post content.
When we talk about the number of followers to a LinkedIn page, we are therefore referring to the number of people who have decided to receive the content of this page.
The Importance of Having Followers
Unlike other social networks such as Facebook or Twitter, LinkedIn does not make public the number of followers of a company page. This metric is therefore only accessible to administrators and managers of this page.
So why bother trying to increase your LinkedIn page followers?
The answer is simple: it is one of the few indicators that allows you to measure the engagement of your target on LinkedIn. And above all, this objective is directly linked to your performance!
The number of followers of a company page is an excellent KPI to assess the interest that Internet users have in the content published by this page.
What Are the Issues With the Number of Followers on the Company Page?
The number of followers on a company page is not only an indicator of the interest that Internet users have in the content published by this page, but also above all a reflection of the image and reputation of your brand on LinkedIn.
Indeed, the number of followers reflects the trust that Internet users have in your brand. The more followers you have, the more credible and reliable your brand will appear in the eyes of your potential customers.
It is therefore essential to take this data into account when developing your communication plan on social networks.
Also, keep in mind that the more connections you have on LinkedIn, the wider your audience and reach (the reach of your posts) will be.
With this in mind, we can assume that the more your reach increases, the more your communication actions and prospecting on LinkedIn will pay off.
To summarize, the more followers your company page has, the more customers you generate through LinkedIn.
How Do I Know How Many Followers My Page Has?
To find out how many followers you have on your LinkedIn page, go to the “Insights” section and click on the “Followers” tab.
This page displays, in descending order, the list of countries where your followers come from. You can also see the number of men and women who follow your company page.
Unfortunately, LinkedIn gives you little information about your followers. You will only have access to the following information:
- The post.
- The size of the company.
- The sector of activity.
- The location.
- The hierarchical level.
However, you can go further by subscribing to a LinkedIn subscription.
Similarly, if you want to go further in the analysis, we advise you to download the list of your followers via the “Export” button at the top right of the screen.
This export will allow you to have a detailed view of all the information concerning your followers (name, first name, country, subscription date, etc.).
Best Tips to Increase Followers on Your LinkedIn Page
This is probably the most important question in this article.
There are several strategies to increase your LinkedIn company page followers.
Below we provide you with 5 interesting strategies to achieve this goal.
1. Use the “follow” Button on Your Website
The first way to increase your LinkedIn page followers is to use the “Follow” button on your website.
This button allows your website visitors to follow directly to your company page with just one click.
Integration is often very simple, especially if you host your website on the most popular CMS such as WordPress, Webflow, Shopify, Magento, Prestashop, etc.
2. Add the “follow” Button to Your Email Signature
Another way to increase the number of people following your LinkedIn company page is to add the “Follow” button to your email signature on your email solution (Gmail, Outlook, etc.).
This will allow all recipients of your emails to see this button and follow directly to your LinkedIn page with just one click.
3. Add the “follow” Button to Your PDF Documents and/or Infographics
If you share PDF documents (white papers, ebooks, guides, etc.), you can also add the “Follow” button to them.
To do this, simply add a link to your LinkedIn company page in the document and use the “Follow” button as anchor text.
4. Send a Message to Your Employees Asking Them to Follow Your Business Page
Another way to increase the number of people following your business page is to ask your network to follow your page. There are three types of people you can reach out to in your network:
- Your colleagues and employees of the company you work for.
- Your friends and close acquaintances working in the same sector.
- Your less close acquaintances (beyond the first level of LinkedIn relationships).
5. Inspire People to Subscribe Through Your Posts
The last way we’re going to talk about is planning a LinkedIn posts strategy where you’ll:
unite your community around the topics that concern you:
- Relay your third-party resources (blog articles, studies, reports, etc.).
- Generate more BtoB leads.
- Continuously improve your reach and number of followers.
To do this, simply add a CTA (Call To Action) at the end of your articles to encourage people to follow your business page.
Bonus Strategy: Include a Link to Your Business Page in Your Profile
A little less well-known, this lead generation technique is nonetheless interesting: by directly including a link in your LinkedIn profile, you allow people who visit your profile to arrive on your company page, and why not convert?
To do this, simply go to the “Edit Profile” section and, in the “Contact Information” section, add the link to your LinkedIn company page in the “Website” field.
Conclusion
These are the 5+1 strategies we recommend to increase your LinkedIn company page followers.
Of course, this list is not exhaustive and there are other interesting techniques such as buying LinkedIn followers to increase your visibility and improve the reach of your content.
