Why Are Various Gift Packaging Companies Going for Custom Packaging?
Today, in a world where the competition in every field of business is quite high, succeeding in any business has become a tough task. You need to ensure that your brand stands different and unique from the rest of the businesses in the same category.
In this article, we will be talking about the gifting industry, as it is the one that has taken creativity to a new level. You might have noticed that there are various brands these days that make custom gifts and deliver them in custom packaging boxes, such as specially customised double wall cardboard boxes or specially designed gifting bags. These, though, do not speak anything about the quality of the gift but essentially talk about the presentation, and every customisation is linked to an emotion. Gifting items that are thoughtful and meticulously packed in customised boxes leaves an everlasting impression on the minds of individuals.
There are several benefits of buying custom packaging materials from good cardboard box suppliers such as Packaging Midlands, who are the leading wholesale suppliers of bespoke cardboard boxes in the UK. If you are someone who wants to get packaging in Birmingham or nearby areas done by a reputed company, then this should be the first choice for you. Now, let’s have a look at what the benefits are that your company may reap if selling gifts and accessories in custom cardboard boxes.
Building a Strong Brand Identity
One of the most important reasons why you must go for custom packaging is that it strengthens your brand’s identity. Often the first thing that a person notices when receiving a gift is the packaging. Be it a personalised gift box made by keeping in mind the customer’s point of view or a common box reflecting the brand of the gifting company, both will have impressions on the mind of the receiver. An average cardboard box that has no colour or printing on it will appear to be not only dull but also will not be able to make any impact on the receiver. It is therefore important to get custom boxes made mentioning either your company’s name on the boxes or maybe the names of the guests who are receiving it (in case it’s for an event). Doing this will ensure that the gift remains in the mind of the individual, and along with this, the brand of the gift will also stay in his or her mind.
Enhancing Customer Experience
Custom packaging contributes significantly to a positive customer experience. Since unboxing on social media has become a trend these days, in the UK as well, just like in other parts of the world, people post videos of unboxing items on Instagram and YouTube, showcasing the items and elaborately explaining the feeling of how the box feels, whether the packaging is cheap or sophisticated, and the entire feeling of opening up the box. While good packaging leaves one happy and excited, a cheap or unnamed one will have a slightly negative impact and leave one disappointed. Therefore, packaging plays a big role in enhancing the customer experience too.
Why Gift Packaging Companies Are Embracing Custom Packaging
Companies (both common brands and personalised gift packaging companies) are finally understanding the importance of custom packaging to increase their sales and leave a lasting impact on the minds of their customers. Gifts are inherently about creating a special moment, and the packaging plays a central role in this experience. Here’s why these companies are getting drawn to custom packaging.
- Personalisation and Emotional Connection: Custom packaging of any item allows for personalisation. You can easily get the packaging done depending on the occasion. Additionally, you can get other details included, such as the recipient’s name, a special message, or themed designs. This level of attention to detail makes the gift feel more thoughtful and unique, enhancing the emotional impact.
- Brand Loyalty and Repeat Business: By creating a memorable unboxing experience, packaging companies can build trust and loyalty and leave a lasting impression on the minds of individuals. A beautifully packaged gift that impresses the recipient may lead them to seek out the company for their own gifting needs in the future.
- Social media and word of mouth: Living in the world of content, the looks do matter, and therefore the packaging of any item leaves an impact on the minds of the customers. Influencers these days try to explain every little detail to the followers so that they have an idea about the brand, and while a positive review can be a game changer in increasing your sales, a negative one will severely damage the brand identity.
Many gift packaging companies are shifting towards custom packaging to enhance brand identity, improve customer experience, and offer eco-friendly solutions. Personalization, sustainability, and unique designs are driving this growing industry trend.
